Building Brands, Businesses, And Meaningful Innovation
From global advertising networks to entrepreneurship and innovation-led ventures, Hazel Mehta's career reflects a continuous pursuit of creativity, strategy, leadership, and impact.
Each chapter has expanded her ability to transform ideas into campaigns, businesses, experiences, and lasting value.
A Career Built Across Creativity, Strategy And Entrepreneurship
Hazel's professional journey spans three defining domains: advertising, brand leadership, and creative innovation.
Her years in advertising sharpened her ability to develop powerful ideas rooted in consumer insight.
Entrepreneurship provided the opportunity to build, lead, and scale businesses. Through innovation-led ventures, she continues to explore how creativity can drive engagement, learning, and meaningful human experiences.
Together, these experiences have shaped a career defined by both strategic thinking and creative execution.
01
2012 - 2015
Ogilvy & Mather
Copywriter | Senior Copywriter
CHAPTER 01
Where Creative Excellence Took Shape
Hazel began her professional journey at Ogilvy & Mather Mumbai, one of the world's most respected advertising agencies.
Working across brand communication, campaign development, digital engagement, and consumer-focused storytelling, she gained firsthand experience in transforming strategic insights into impactful creative solutions.
Her time at Ogilvy reinforced a fundamental principle that continues to guide her work today: great creativity succeeds when it is grounded in insight, relevance, and human understanding.
The Free Store — Fevicol
IDBI Bank 50 Years Campaign
IDBI Bank Test of Friendship Campaign
CHAPTER 02
Building A Brand Management Ecosystem
In 2016, Hazel founded The QWERTY Ink with a vision to help businesses communicate with clarity, build stronger brand identities, and achieve sustainable growth.
What began as a strategic communication venture evolved into a comprehensive brand management company supporting organizations across branding, digital communication, content strategy, reputation management, and business transformation.
Through The QWERTY Ink, Hazel transitioned from creating campaigns to building long-term business value for brands across industries. This evolution was shaped by the creative discipline, strategic depth, and leadership standards she learned from mentors like Harshad and Kainaz during her advertising years.
Brand Strategy
Digital Communication
Content & storytelling
Business growth support
Creative direction
Online Reputation Management
02
2016 — Present
The QWERTY Ink
Founder / CEO → Executive Director
03
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2024 — Present
CogZart
Founder
CHAPTER 03
Exploring The Future Of Creativity And Cognition
CogZart represents Hazel's ongoing exploration of the intersection between creativity, learning, engagement, and cognitive development.
Built around the belief that meaningful play can inspire curiosity, connection, and growth, CogZart develops products and experiences that combine design, puzzles, games, art, and cognitive engagement.
More than a business venture, CogZart reflects Hazel's commitment to creating experiences that challenge minds, spark conversations, and bring people together.
Cognitive Games
Meaningful Play
Puzzle Design
Creative Products
Family Engagement
Art-Led Experiences
Professional Milestones
2012 – 2014
Copywriter,
Ogilvy & Mather
2012
2014 – 2015
Senior Copywriter,
Ogilvy & Mather
2016 – 2022
Founder & CEO,
The QWERTY Ink
2022 – Present
Executive Director,
The QWERTY Ink
2024 – Present
Founder, CogZart
Back when "prompt engineering" was called copywriting
What Defines Her Leadership
Hazel's career is distinguished by her ability to bridge creative vision with business outcomes.
Her experience spans strategy, storytelling, entrepreneurship, innovation, and consumer engagement, enabling her to build ideas that resonate with audiences while delivering measurable value
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Cognitive Creativity
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Brand Storytelling
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Campaign Development
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Business Leadership
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Digital Communication
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Creative Strategy
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Consumer Engagement
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Entrepreneurship
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Innovation
The Work Behind The Journey
Every stage of Hazel's career is reflected in the campaigns she created, the businesses she built, and the ideas she continues to develop. Explore the projects, ventures, and milestones that have shaped her professional journey.